Selling is just like striking in Football.
Every business can do with more sales, the same way every cause can do with more buy-ins for their ideals. To that extent, salesmanship is essential for every entity, profit or non-profit alike, who desires growth and wishes to be around for the long haul. Because the desire for growth is a universal craving for both individuals and corporates, as applicable to their peculiar goals, then the art of persuasion – from which salesmanship evolves – is imperative for all.
To borrow from a football scenario, the salespeople are the strikers. They are the ones who go after the goal and deliver the goods. However, the salesforce can also be limited in their performance because, unlike the footballers, they are not often trained or drilled enough to sharpen their skills and equip them to perform at optimum.