Meet Babatunde Oladele

Nigeria’s Leading Content & Reputation Management Consultant

Babatunde is an entrepreneur whose life mission is to ‘give beauty for ashes…’ He is a much sought-after content specialist as well as an expert in brand and reputation management…






















Mr Productivity

Babatunde is an entrepreneur whose life mission is to ‘give beauty for ashes.’ He is an editor, a content specialist, as well as an expert in brand and reputation management. He consults for government institutions, FMCGs, corporates and individuals on various projects locally and internationally.

He has also facilitated management communications sessions in the MBA classes of Lagos Business School.

More About Babatunde

After some hands-on jobs before, during and after his first university degree, Babatunde worked as Personal Assistant/Research Personnel to the Founder/CEO of The Chair Centre Group between 2004 and 2010. In that posting, he distinguished himself as an invaluable resource, whilst also doubling as the Production Manager of a weekly telecast (Business His Way) anchored by his principal.



How to Set Your Goals

Don’t set your goals too low. If you don’t need much, you won’t become much.

Jim Rohn

Delayed Gratification

Delaying gratification is a process of scheduling the pain and pleasure of life in such a way as to enhance the pleasure by meeting and experiencing the pain first and getting it over with… It’s the only decent way to live.

Scott Peck

What Successful People Do

Successful people do what others know they should do but will not do. To become a success, or just be more successful, you will do what average, less-motivated people will not.

~ Chalene Johnson

Vision & Decision-Making

Vision simplifies decision-making. Anything that moves you closer to your vision gets a green light; everything else should be approached with caution.

Word for Today

Money Reveals the Noble & the Bastards

Money – the manner of searching for it, the how of handling it and the attitude displayed when in possession of it – is the perfect revelation of the noble and the bastards amongst us.

Babatunde Oladele


TRW Consult

TRW Consult is a marketing communications agency founded in 2009 with core expertise in content deployments, brand management, reputation management, digital marketing, social media campaigns, event marketing, razzmatazz, virtual assistance, amongst others.

 The Ready Writers

The Ready Writers is Nigeria’s oldest and most trusted Content Development Agency that offers Content Writing, Content Editing, Proofing, Transcribing, Visual Contents and Audio-visual Contents to individuals and corporates.


ThriVers Academy

ThriVers Academy is a self-enhancement & capacity development Institute focused on raising, through training and mentorship, a global army of aware individuals who have zeroed in on their cores, are living/operating by design and making impacts in their worlds.



Valour Digest[for men]

Valour Digest was created to be the catalysts in the emergence of a new breed of men who are responsible and man their spaces. The publication publishes resource materials aims at inspiring, empowering and equipping men to become all they were created to be and man their space at home, at work, in the society and the world.



Virtue Digest [for women]

Virtue Digest is designed to help the womenfolk fill up to full capacity the diverse roles they were created for and live a life of purpose and impact. It is a springboard that uplifts women and cheers them on as they step into their places of fulfilment and purpose.

Daily Dew Devotional

Daily Dew was inspired to raise a generation of Bible-addicts who make the Bible their first and last solution resort. It aims to draw out the Beauty within and proffer Bible-based solutions to various life issues.
































5 Bad Practices in Social Media Management (Part 1)

The focus of this article is not about the increasing fraudulent practices around social media. That is a discourse for another day. What I intend to dwell on are some of the bad practices business owners/managers make in deploying social media networks for commercial success which ultimately result in frustrations and failures. Let’s look at them:

How to Run A Political Campaign Targeted at Millennial Voters

So how do you target the Net Gen in your political campaign? This will be discussed in detail in the second part of this article. But to set the ball rolling, an excerpt from market research conducted in the US offers an insight into the thinking of digital natives and, perhaps, how to latch on to their psychology for political marketing gains:

How to Win in the Game of Life

Dropping points in a season are inevitable, no matter how good a team may be. The same way we cannot live out a lifetime without dropping the balls [in the game of life, business or career], irrespective of how skilled, pious or strong we may be as a person.

Consult Babatunde