In this era of disruptive innovations, keeping pace, if not ahead, is the rule of the game.
While it is good to leverage emerging techs, it is also advisable that you take time to settle on the exact what and the exact medium of your innovation and then commit thoughts, attention, time and money to these rather than changing your tactics with every tech that announces itself.
It is not everything that wows that is worth it, and it is not everything that trends that lasts.
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